1

Package with the Best Use of Typography...

GOLDFISH!!!!
-Has a fish incorporated into the product name making a connection with the product thats being sold
-Kerning is even
-Has a drop show and gold outline that allows colors in the package to work well together
-The slant in the title catches the viewers eye
-And hierarchy is effective because it goes from Goldfish to baked to snack crackers
-Simple but effective because its creative

2

Package that has a Unique Shape that makes it stand out from the other products in its category...

Rosewater Hand Therapy
-Indented sides make it easy to hold, making sense for a hand product
-Writing on sides make a very visual interesting aspect
-Color is represented well throughout because it a simple design make it a clean cut product
-For a product that is so simple they choose a design that works well with the idea of a bouquet look

3

Products line that is a series (more than two items) and uses graphics to make it stand out and work as a series...

Product Series- Venus Razors
-3 separate named razors for different functions
-each stays true to the venus name
-All have interesting packaging design that relates the the sub name for ex: the Oceana looks like a wave then it has a wave symbol behind it, the spa breeze has a extended z that makes it looks like wind and the Embrace has a big swirl like its embracing the whole package.

4

Best Package design for a male product...

Beer Bottle Lanterns
-This product is mostly directed to males because there are pictures of males on the packages
-Most people think of guys when it comes to beer
-There is even dad, grandpa, and friends written on the bottles making it clear its directed to males
-Phrases catch males attention
-Manly colors
-Men are simple = simple packages..nothing too fancy
-Typeface is even old fashioned like for a older beer advertisement

5

Best package design for a female package...

Macadamia Natural Oil
-Flower Pattern is girly making it easier to decide if it for males or females
-Smooth Flowery typeface
-Organic appearance due to the brown and green shades (earth tones)
-Makes more sense that this is a product for women because more women are concerned with their hair

6

A package that is green/sustainable...

EcoTools- Make-up brushes
-Green package that is eco-friendly
-It's eco-friendly because the packaging is plastic, waterproof and reusable for other uses
-Its more organic because of its clear package it show the whole product and what your buying
-Stitched patch is rare
-Also that makes this packaging rare is because fabric is included into the package design

7

A package that needs to be redesigned BADLY...

1.) Body Sponge
-Green moldy faded appearance on the outside making it look like growing green mold on the sponge
-Hard to read brand name
-plastic crinkly package that tends to make it difficult to read
-Nice that you can see and feel sponge but the words around the hole could have been written better.
-No contrasting colors other than green and black which doesn't catch the readers eye.

And the second image was just for kicks!