Beer Bottle Lanterns
-This product is mostly directed to males because there are pictures of males on the packages
-Most people think of guys when it comes to beer
-There is even dad, grandpa, and friends written on the bottles making it clear its directed to males
-Phrases catch males attention
-Manly colors
-Men are simple = simple packages..nothing too fancy
-Typeface is even old fashioned like for a older beer advertisement
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