Tuesday, August 27, 2013

10

A package design where photography or illustration is used effectively...

Lipton Iced Tea
- This product photography allows the viewer to see that it looks refreshing due to the effectiveness of the splash.
-The water droplet off the leaf allows the viewer to believe that fresh water is the best water to use for this iced tea mixture.
-In this product the colors are spread around the packaging to keep the consumer interested which is due to the illustration of the packaging because some colors are used more than once.
-Because the colors are bright it give the product an effective look because the lemon and leaf look so realistic and natural.

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