1

Package with the Best Use of Typography...

GOLDFISH!!!!
-Has a fish incorporated into the product name making a connection with the product thats being sold
-Kerning is even
-Has a drop show and gold outline that allows colors in the package to work well together
-The slant in the title catches the viewers eye
-And hierarchy is effective because it goes from Goldfish to baked to snack crackers
-Simple but effective because its creative

2

Package that has a Unique Shape that makes it stand out from the other products in its category...

Rosewater Hand Therapy
-Indented sides make it easy to hold, making sense for a hand product
-Writing on sides make a very visual interesting aspect
-Color is represented well throughout because it a simple design make it a clean cut product
-For a product that is so simple they choose a design that works well with the idea of a bouquet look

3

Products line that is a series (more than two items) and uses graphics to make it stand out and work as a series...

Product Series- Venus Razors
-3 separate named razors for different functions
-each stays true to the venus name
-All have interesting packaging design that relates the the sub name for ex: the Oceana looks like a wave then it has a wave symbol behind it, the spa breeze has a extended z that makes it looks like wind and the Embrace has a big swirl like its embracing the whole package.

4

Best Package design for a male product...

Beer Bottle Lanterns
-This product is mostly directed to males because there are pictures of males on the packages
-Most people think of guys when it comes to beer
-There is even dad, grandpa, and friends written on the bottles making it clear its directed to males
-Phrases catch males attention
-Manly colors
-Men are simple = simple packages..nothing too fancy
-Typeface is even old fashioned like for a older beer advertisement

5

Best package design for a female package...

Macadamia Natural Oil
-Flower Pattern is girly making it easier to decide if it for males or females
-Smooth Flowery typeface
-Organic appearance due to the brown and green shades (earth tones)
-Makes more sense that this is a product for women because more women are concerned with their hair

6

A package that is green/sustainable...

EcoTools- Make-up brushes
-Green package that is eco-friendly
-It's eco-friendly because the packaging is plastic, waterproof and reusable for other uses
-Its more organic because of its clear package it show the whole product and what your buying
-Stitched patch is rare
-Also that makes this packaging rare is because fabric is included into the package design

7

A package that needs to be redesigned BADLY...

1.) Body Sponge
-Green moldy faded appearance on the outside making it look like growing green mold on the sponge
-Hard to read brand name
-plastic crinkly package that tends to make it difficult to read
-Nice that you can see and feel sponge but the words around the hole could have been written better.
-No contrasting colors other than green and black which doesn't catch the readers eye.

And the second image was just for kicks!

8

The best end cap Display...

Meyers Cleaning Products
-Tones catch your eyes
-More organic look rather than harsh labels for a different audience
-Visual Hierarchy with the name of brands and Meyer's is clearly visible on the products
-The end cap is organized effectively by color, product, and style.

9

A package that does not use very much material for the package design...

Baby Bib- dandelion wishes
-This package design is simply a tag that hangs off the bib.
-Color of tag corresponds to the Bib
-Most people think of babies they think of calm colors which makes yellow a excellent color because it gender neutral and calming.
-Its also a simple design because it has the name in a calm typeface face that is an easy to read cursive and a dotted line in a swirl that resembles a dandelion blowing in the wind.
-Another thing that makes this tag effective is that there is an dandelion on the tag and its cut out in the shape of one!

10

A package design where photography or illustration is used effectively...

Lipton Iced Tea
- This product photography allows the viewer to see that it looks refreshing due to the effectiveness of the splash.
-The water droplet off the leaf allows the viewer to believe that fresh water is the best water to use for this iced tea mixture.
-In this product the colors are spread around the packaging to keep the consumer interested which is due to the illustration of the packaging because some colors are used more than once.
-Because the colors are bright it give the product an effective look because the lemon and leaf look so realistic and natural.

Bonus!

Find a plastic Dump Trunk...